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Name
Keith Byrne - Krbyrne@yahoo.com
About
Associate Creative Director, Emerge Partners, New York
December 2008-Present Co-led creative work for T-Mobile and other clients.
Contributed campaigns and creative work, including web site work, Facebook and mobile applications, direct response and e-mail.
Presented agency work for client review.
Contributed work for new business pitches.
Managed junior creative teams.
Associate Creative Director, atmosphereBBDO, New York
August 2007-December 2008 Developed creative work for Citi, Target and other clients.
Contributed video scripts, online ads, "viral" pieces, and site work for integrated campaigns.
Presented agency work for client review.
Contributed work for new business pitches.
Managed junior creative teams.
Copywriter, Associate Creative Director, Partner, OgilvyOne, New York
December 2000-August 2007 Developed creative work for Kodak, IBM, DHL, Aflac, SAP, Motorola and other clients.
Contributed video scripts, online ads, "viral" pieces, and site work for integrated campaigns.
Colloborated with general agency creative teams.
Presented agency work for client review.
Contributed work for new business pitches.
Managed junior creative teams.
Three-time winner of agency award for best integrated work.
Senior writer, marchFIRST, New York
Oct. 1998-Nov 2000 Served as copy lead and creative co-lead for agency clients, including Audi, Timberland, Fidelity, Nabisco, Coty, GE Capital, and Pfizer. Developed and executed online advertising, Web creative, naming assignments, branding projects, media campaigns, and online promotions.
Had absolutely nothing to do with the name marchFIRST.
Freelance writer, New York
March 1998-Oct. 1998
Developed press communications for such clients as Cars.com, HomePortfolio.com, US Interactive, SenseNet, MediaRight Technologies.
Wrote articles for Ad Age's Creativity, Advertising Age, The Industry Standard, and Brandweek.
Writer, Stir Associates, New York
March. 1997-March 1998
Served as copy lead for all projects for this early Silicon Alley boutique. Included writing site and ad copy, press communications, business plans, and white papers.
Staff writer, Ogilvy Public Relations
Oct. 1996-March 1997
Wrote press releases, executive points of view, media plans for agency clients including Kodak, Sunbeam, ADP, and Research International.
Awards One Show Interactive - Bronze Pencil, Silver Pencil London International Advertising Awards - Grand Prize, Best Campaign IAB's MIXX Awards - Gold, Best Business-to-Business Campaign, Silver, Best Brand Awareness Campaign @d Tech - Winner, Best Use of Rich Media Cannes French Director's - Promotional site ADDY - Rich media campaign
Education
MA. Writing & Language. Salisbury University. Salisbury, Maryland.
BA. English. Salisbury University. Salisbury, Maryland.
School of Visual Arts. Supplemental Studies in Advertising. New York, NY.
References available upon request.
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